Pinterest is without a shadow of a doubt, the biggest driver of traffic to my blog. Pinterest has 250 million users each month, all looking for inspiration, tips and advice. It’s become one of the most successful social platforms for driving traffic to blogs and websites and if you’re looking towards Pinterest to help build up your business or blog (because, although we all love Instagram for the chat and inspo, it’s pretty poor at directing traffic!) you’ll have more success on Pinterest if you claim a website.
By claiming your website, Pinterest will prominently display your full website URL at the top of your Pinterest profile and will let other pinners learn more about the people and businesses they’re following. This URL is also clickable so users will have direct access to your website from Pinterest. It will also help you analyse your top performing pins and which content or pin is driving traffic to your website. But first, you will need to swap your Pinterest from Personal to Business (see my previous Pinterest blog post on how to here).
Other benefits include –
Website Analytics – You will have access to website analytics which will show you what people are saving from your website (again, make sure you have a Business account first)
Profile Picture – Any pins that come from your website will have your profile picture next to them with some metadata of your website. This includes Pins that have come from other users.
Ads – Access to ads on Pinterest, helping you promote your website pins
Access To Tools – Get early access to new and upcoming tools on Pinterest
Rich Pins – You can enable rich pins which let you add more information to your pins and a call to action
Unlike other social networks where you can just enter your website URL into your profile and away you go, the process is slightly more technical on Pinterest. You will need to upload an HTML file to your website or add a meta tag to your header. But don’t worry, it can be done quickly and easily and the benefits are substantial. Follow these steps to find out how –
Log into your Business Pinterest Profile and click the three dots in the top right hand corner
3. Select “Claim” in the list on the left hand sign, enter your website URL in the box and click Claim
4. Once you have clicked Claim, an option will come up to either Add HTML Tag or Upload HTML file. I have gone with Add HTML Tag as my website is hosted by Squarespace and this is an easier way to do it, but you will be able to find more information from your domain host as to which option is best for you.
5. Copy and paste the tag and click next.
6. Go to the back end of your website (where you create your blog posts), click on Settings > Advanced > Code Injection and paste the copied tag into the Header Section
7. Once you have done this, go back to Pinterest, select Next and Submit.
8. This will then take you back to your Pinterest Profile page, refresh the page and you should see a green tick next to your website and the Claim button changed to Unclaim.
And that’s it folks! Pinterest says it can take up to 24 hours for the connection to work but in my experience it has taken less than an hour, you will receive a confirmation email once it has completed. These are step by step guides for Squarespace. For WordPress it’s basically the same process, but when you go to the back end of WordPress, you need to make sure you have installed and activated your Insert Headers and Footers plugin first. Once this has been completed, go to Settings > Insert Headers and Footers page in the admin area. In the Scripts in Header section, paste the HTML tag and click on the save button and then go back to your Pinterest profile page and repeat the process as above.
I hope this has been useful to some of you. It is so worthwhile doing it and can seem a bit daunting at first if you are a complete techno phobe! I always find things a little overwhelming to begin with but if I just sit down and put my mind to it, I can work it out. Any questions, leave them in the comments!